Roles & Responsibilities :

1. Support the development and execution of the Trade Marketing Plan, aligned with sales and marketing objectives, and assist in managing the Trade Marketing budget.
2. Contribute to improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking, in alignment with annual marketing priorities.
3. Assist in setting and managing the yearly promotional grid and collaborate with Retailers/partners to integrate promotional activities.
4. Support the implementation of channel-specific marketing strategies and plans for each retailer/partner.
5. Collaborate with marketing and retail sales teams to conceptualize and execute trade promotions and support impactful in-store campaigns.
6. Assist in activation programs with partners to improve brand visibility.
7. Conduct regular visits to points of sale to ensure brand visibility and adherence to guidelines.
8. Contribute to the review and analysis of promotional effectiveness and assist in developing strategies to improve future promotions.

Qualifications :

1. Bachelor's Degree in Marketing, Business Administration, or a related field.
2. Minimum 2 years of direct experience in trade marketing.
3. Strong communication skills in Thai and English, interpersonal skills, problem-solving, and sound decision-making abilities.
4. Demonstrated analytical skills and comfort working with numerical data.
5. Ability to adapt, influence, and coordinate with different stakeholders.
6. Experience in the retail business is preferred. Knowledge of the makeup and beauty industry is a plus.
7. Proficient in Microsoft Office applications.