Roles & Responsibilities: 1. Content Strategy: • Develop and implement a comprehensive content strategy aligned with overall marketing and brand objectives • Identify target audiences and tailor content to resonate with specific demographics 2. Content Planning and Development: • Oversee the creation and planning of diverse and engaging content, including articles, blog posts, videos, infographics, and social media posts • Ensure content is aligned with brand guidelines and resonates with the target audience • Create content to engage users according to brand's objectives 3. Campaign Integration: • Collaborate with marketing, PR, and product teams to integrate content into overall campaigns and initiatives • Ensure content supports key messages and marketing objectives 4. Content Calendar Management: • Develop and manage an editorial calendar, ensuring a consistent flow of content across platforms • Coordinate content production schedules and deadlines 5. Collaboration with Creatives: • Work closely with graphic designers, videographers, and other creatives to ensure a cohesive and visually appealing content strategy • Provide creative direction and input on visual elements Qualifications • Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus • Proven experience in content creation and management, with a strong portfolio showcasing diverse content types • Leadership experience with the ability to motivate and guide a creative team • Exceptional written and verbal communication skills • In-depth understanding of content marketing principles and best practices • Proficiency in content creation tools and platforms • Strong project management and organizational skills