We are seeking a results-driven SEO Specialist to join our dynamic team. The ideal candidate will have a proven track record of optimizing websites to achieve measurable growth in organic traffic. This role focuses on driving a 15% increase in organic traffic for each of our key verticals, including Marketplace, Auto and Property, by developing and executing data-driven SEO strategies.

Key Responsibilities:

1.Keyword Research & Strategy

1. Conduct in-depth keyword research to identify high-potential search terms for Auto, Property, and other verticals.
2. Develop and implement targeted keyword strategies to align with business goals.

2. On-Page Optimization

1. Optimize website content, metadata, and internal linking for improved search engine rankings.
2. Collaborate with content creators to ensure SEO best practices are incorporated into all web content.

3. Technical SEO

1. Conduct regular technical audits to identify and resolve issues affecting site performance, such as crawl errors, indexing issues, and Core Web Vitals.
2. Work with developers to implement schema markup, improve site speed, and enhance mobile usability.

4. Content Strategy

1. Develop SEO-friendly content strategies tailored to each vertical to drive engagement and conversions.
2. Work with the content team to create high-quality, relevant, and keyword-optimized articles, blogs, and landing pages.

5. Link Building & Outreach

1. Build high-quality backlinks through outreach, partnerships, and content marketing initiatives.
2. Monitor and disavow toxic backlinks to maintain a healthy link profile.

6. Performance Tracking & Reporting

1. Track, analyze, and report on organic traffic growth, keyword rankings, and other key performance indicators.
2. Provide actionable insights and recommendations based on performance data.

7. Competitor Analysis

1. Conduct regular competitor analysis to identify new opportunities and stay ahead of industry trends.

8. Collaboration

1. Partner with cross-functional teams, including marketing, content, and development, to ensure alignment on SEO goals and initiatives.

Requirements:

1. Bachelor's degree in Marketing, Computer Science or related field.
2. Proven experience as an SEO Specialist or similar role, with a track record of increasing organic traffic.
3. Strong understanding of search engine algorithms, ranking factors, and SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog).
4. Familiarity with Core Web Vitals, structured data, and website optimization.
5. Excellent analytical and problem-solving skills with a data-driven mindset.
6. Experience working with verticals such as Auto or Property is a plus.